Liz Kistner reporting from the Symposium! First track session:
When Tough choices Count: How to Use Trade off analysis as Part of the market Research Tool kit. DePaul University talked about web based research: finding market opportunitites through analysis and methodology.
–Hypothesis
–State objectives
-choose a summary method
-develop survey items
-program the survey into the software
-evaluate the questionaire
-get approval from stakeholders
-pretest survey
-final proof
-launch survey
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