1.participate- how are we going to particiapte as a university- comment on other blogs/tweet on other sites
2. believe in strategy- develop strategy through sophisticated approach: be specific. do you want to impove communcation? brand awareness? emerging markets?
3. listen to audiences- any social media campaign should have some attempt to listen to the audience (monitoring campaign/brand awareness); listen to key audience and build a program based on what you hear from them. what kind of content would be intersting; how do you want to hear it; format: podcast, blogs etc. if you build a social network will your audience respond?
4. Let them make content- respond to comment section on website in realtime. build a feedback loop. others collaborate and tell your story.
5. Establish measurable criteria- qualitative ways: trend topics, how many people on your social web; people talking is more important than number of views (video); use strong influencers
6. favor relationship and message- favor relationship ethic and also put your brand in it at the same time. Always offer content, information, resources.
7. make your site social- go below the fold; captive /bold words
8. become professional- explore other networks: NING, Linkedin; make/build your own network
9. be crreative- ways to make things happen among people; how can I spark conversation that have great sharing potential; achieve convergence
10. keep it simple
